Tuesday, April 13, 2010

Fundraisers tweak their approach for tough times - USATODAY.com

Fundraisers tweak their approach for tough times - USATODAY.com: "cross the country, fundraisers are intensifying efforts to make solicitations more personal and fruitful.

Such a back-to-basics approach may help many charities navigate through uncertain economic times, says Michael Nilsen, a spokesman for the Association of Fundraising Professionals, which represents more than 30,000 fundraisers.

'That means ensuring that donors who are the most loyal continue to give, because this generates the most revenue with the least cost,' he says."

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