The NonProfit Times - The Leading Business Publication For Nonprofit Management: "Premiums Map Way To Donors For Doctors Without Borders
By Mark Hrywna
Rising expenses such as postage costs have put the squeeze on nonprofit mailers, but organizations are still sending premiums to entice donors to give. The premiums packages, however, might look and feel a little different to shave a few cents off the cost of the mailing and boost their return on investment (ROI)."
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