Tuesday, May 18, 2010
Embrace the Millennials’ belief in entitlement: "They do, however, remind me of the child in the Hans Christian Andersen tale The Emperor's New Clothes. They will tell you when you are naked. Many companies dress up their philanthropy plans and volunteer opportunities. Millennials will call companies out on their policies, so organizations need to ensure they actually have solid philanthropic investments that match their brand and their marketing."