Sleeping With the Cellphone: The 20-Something Donor - Social Philanthropy - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas: "Are people in their 20s really that much different from their older peers?
A recent study by Convio, Edge Research, and Sea Change Strategies shows that this emerging generation of donors gets involved with charities in a decidedly new-media way.
An article in this week's Chronicle shows how nonprofit groups are changing their fund-raising strategies to appeal to donors in their 20s and offers tips for how to connect with Generation Y."
No comments:
Post a Comment