Eyes on the prize: The state of prize philanthropy in Canada: "Who doesn't love winning a prize? Think of a time you went to a carnival or event where prizes were abundant and all you had to do was outsmart or out-skill the challenge before you to get the coveted item being offered.
The same principle applies to the emerging phenomenon of Prize Philanthropy, with one major exception: the prize being offered — usually in the form of a huge monetary payout — is not there solely as its own reward. Rather, it's there to stimulate participants to invent or discover new tools, medicines, technology, and theories on how to better society at large."
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