The NonProfit Times - The Leading Business Publication For Nonprofit Management: "Camera Phone Fundraising Taps Younger Donors
By Kate Rogers
Understanding the nature of generational differences is what will open the doors for new methods of fundraising. According to John Baguley, CEO of the International Fundraising Consultancy in London, for Gen Y, technology is just a part of life -- as natural and necessary as eating and sleeping.
“Gen Y was born with a cell phone attached to their ear and mouth,” Baguley said. “But we have to wait for Gen X and Gen Y to have the wealth to give enough to make a difference.”"
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