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Wednesday, August 04, 2010
CEO FORECAST - Association Bisnow - Washington
CEO FORECAST - Association Bisnow - Washington: "Online donations may not be bringing in as many dollars as other forms of giving, but it's one segment that's growing and growing steadily, says Association of Fundraising Professionals CEO Paulette Maehara. She says that in Indonesia, one of the poorest countries in the world, mobile phones have been used to raise money for years: 'You can go to any ATM in Indonesia and give a gift, right there.' She says it's possible because they've figured out all the back-end issues involved with text-to-give and mobile technologies
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