Charity Brawl: Nonprofits Aren't So Generous When a Name's at Stake - WSJ.com: "As the leading breast-cancer charity, Susan G. Komen For the Cure helped make 'for the cure' a staple of the fund-raising vernacular.
The slogan is so popular that dozens of groups have sought to trademark names incorporating the phrase. Among them are 'Juggling for a Cure,' 'Bark for the Cure,' and 'Blondes for the Cure.'
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