Donors Avoiding Mailing Lists: How Serious a Phenomenon? - Nolo’s Fundraising Tips for Busy Nonprofits: "Aug 24, 2010
Donors Avoiding Mailing Lists: How Serious a Phenomenon?
In the last week, I've heard at least three people expressing some version of the following: 'I would've donated, but I don't want to end up on another mailing list.' In one case, the person solved their dilemma by giving cash (at a benefit concert) -- but not without some grumbling, because no receipts were available, and that means no tax deduction."
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