The Fundraising Effectiveness Project�(FEP) � Talisman Thinking Out Loud: "Thanks to the Association of Fundraising Professionals and The Urban Institute for their work on this important project. If this report doesn’t make the case for a STRONG donor cultivation and major gift program, I don’t know what does!
“For every $4.5 the nonprofit organizations gained in upgraded, new, and recovered gifts, a little more than $6 was lost in downgraded and lapsed gifts. For every 5.4 new donors recruited, slightly more than 6 donors were lost through attrition.”"
No comments:
Post a Comment