Mobile Texting Could Change Face of Philanthropy - Newsweek

Mobile Texting Could Change Face of Philanthropy - Newsweek: "The mobile-giving industry has the potential to change the face of global philanthropy. The first U.S. campaign kicked off during the 2008 Super Bowl, when a 10-second ad raised $10,000 for United Way. That year $300,000 in text donations went to just over 100 charities. So far in 2010, mobile giving in the U.S. has brought in 100 times that ($50 million), for five times as many organizations. Compare that with online giving, which went from $150,000 to $10 million in its first three years. A decade later and online giving brought charities more than $15 billion a year in the U.S."