Friday, February 04, 2011
Jane Wales: Can Google Change the World? Or, Has it Already?: "One such experiment is Google's philanthropy arm, Google.org, or DotOrg for short. Structured as part of the for-profit company, it reflects a fundamental shift in corporate philanthropy. Whereas corporate foundations used grants and employee volunteer time as their only tools, increasingly corporate executives work to assure that social outcomes are intrinsic to their company's value chain. Many believe that the right business decisions can unleash market forces that, in turn, can drive positive and sustainable social change."