Fundamentals of Donor Retention : Page 1 of 2 : FundRaising Success

Fundamentals of Donor Retention : Page 1 of 2 : FundRaising Success: "Donor-retention programs are designed to keep supporters engaged annually, and they can be one of the most effective strategies to improve donor lifetime value. The better you can retain donors, the more you can cultivate them and develop deep, meaningful relationships with them. The ultimate goal is to grow the donor file with the most loyal and long-term donors."