Consumers pay more for charity-linked products, spurring tornado relief | Newsroom | Washington University in St. Louis

Consumers pay more for charity-linked products, spurring tornado relief | Newsroom | Washington University in St. Louis: "Elfenbein is co-author of a 2010 study titled “A Greater Price for a Greater Good? Evidence that Consumers Pay More for Charity-Linked Products.” His study found that prices for charity-linked items on eBay were 6 percent higher, on average, than prices for identical non-charity items.

Morever, the research shows that bidders appear to value charity revenue at least partially as a public good, as they submit bids earlier in charity auctions, stimulating other bidders to bid more aggressively."