How to woo the best: stress your good deeds - The Globe and Mail

How to woo the best: stress your good deeds - The Globe and Mail: "Soon after Ramon Gutierrez and his wife emigrated from Mexico in 2001, he began noticing Vancity Credit Union’s logo at community events in Vancouver. Then his wife took part in financial literacy seminars that Vancity held for newcomers to Canada. “Ever since that moment,” he says, “I had a connection with the organization.”"