New Ringling Museum of Art director Steven High aims to reach the 'underserved' - St. Petersburg Times

New Ringling Museum of Art director Steven High aims to reach the 'underserved' - St. Petersburg Times: "The goal is to grow membership,' High says, especially people in their mid 20s and mid 30s, an elusive group for many museums. 'To make a member come three to four times a year so that membership becomes a deal. To reach that point where they feel like shareholders in this organization. Then, ideally, a percentage will step up and enter a new stage of philanthropy.'"