The First 30 Seconds Of An Ask - TheNonProfitTimes

The First 30 Seconds Of An Ask - TheNonProfitTimes: The First 30 Seconds Of An Ask - 09/20/2011
By Rick Christ


Telephone calls to lapsed donors can bring them back. Calls to new donors, especially online donors, can turn a drive-by donor into a second-time giver, or even a monthly donor.

In fact, it’s more profitable to call new online donors and ask for a monthly gift, than it is to send them another email. And, while the first 30 seconds are key to the success of the call, the typical telemarketer wins or loses in the first five seconds.