Wednesday, December 07, 2011

The charitable face of data use | Data Strategy | Marketing Week

The charitable face of data use | Data Strategy | Marketing Week: But it is not just the UN that is relying on data processing and telecoms companies to help make a difference. Innovative information systems are revolutionising how many non-profit organisations, from Refugees United to Kenyan disaster-response system Ushahidi, are operating and marketing themselves.

With as much as 90% of the world’s population within the coverage of wireless technology, according to an International Telecommunication Union report, more people than ever can benefit from data fuelled by telecoms brands.

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