Charities Lobby Shoppers to Spend on Good Deeds - NYTimes.com: AS end-of-the year giving gets under way, some charities like the American Red Cross are skipping disaster pictures and switching to gentler imagery to urge people to forgo extraneous holiday gifts and, instead, give “something that means something.”
Fred, a claymation character, is intended to represent the quandary that consumers have in trying to give a meaningful gift during the holiday season.
To deliver its message, the American Red Cross has a new animated character in its multimedia campaign highlighting the sea
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