Make Your Annual Report Sing: 5 Ways to Choose and Use Stories | Nonprofit Marketing | Getting Attention: Whether told through gestures, symbols or spoken words, carvings on a cave wall or YouTube videos, we humans have used stories as a communications strategy for thousands of years. It’s intuitive in many respects to tell a story.
Yet stories aren’t necessarily the first thing nonprofits think of when it comes to putting together an annual report. You have financials and organizational milestones to report; funders to update; donors to recognize. What will grab your readers, though, are the stories, about real people and their challenges, discoveries, resilience and change.
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