Northeast Florida nonprofits rethinking fundraising efforts | jacksonville.com

Northeast Florida nonprofits rethinking fundraising efforts | jacksonville.com: To compete, other nonprofits and cash-strapped government programs must follow the mayor's example, said Rena Coughlin, executive director of the Nonprofit Center of Northeast Florida, which offers training, resources and advocacy for local charities. They must expand their outreach and put a spotlight on what they do and how well they do it. And they must develop new approaches, such as measuring results by tracking the success of youth served in a particular program.