Why Did “Kony 2012” Fizzle Out? - NPQ – Nonprofit Quarterly - Promoting an active an engaged democracy.

Why Did “Kony 2012” Fizzle Out? - NPQ – Nonprofit Quarterly - Promoting an active an engaged democracy.: Kony

The “Kony 2012” video became YouTube’s most-watched video ever. Upon its release, it drew rapid promises of activism, reportedly from millions of people who pledged to get involved in local activities for Invisible Children’s “make Kony famous” campaign, which was set for April 20, 2012. That date has now come and gone, and the actual turnout—almost everywhere—was lackluster and desultory. Some 3.5 million people had pledged or signed up with Invisible Children to participate in “cover the night” activities, but the planned blanketing of communities with Kony posters, murals, and stickers doesn’t seem to have happened on the massive scale first expected, as the enthusiasm waned after the release of the video on March 8, 2012.