Acronym: Digital Event Engagement Manager: A New Role for Association Pros

Acronym: Digital Event Engagement Manager: A New Role for Association Pros: At any rate, that's how I came to attend the Learning Lab "The Strategic Impact of Digital Events on Meetings," even though I'm not a meeting planner (currently; in past jobs I have done meeting management). As luck would have it, the session felt a lot like a social media session—a lot of talk about traditional versus new, with face-to-face meetings being the gold standard (like traditional communication media) and virtual or hybrid events the shiny new thing (like social media).