Giving Slows At the Mid-Year Point: How to Respond - Press - AFP

Giving Slows At the Mid-Year Point: How to Respond - Press - AFP: Chuck Longfield, Chief Scientist for Blackbaud, notes that giving was increasing during the summer of 2011 by double digits, compared to the previous year. “If we had been able to keep that sort of growth going, we’d have seen fundraising restored to roughly 2008 levels.”

However, looking at the data from the Blackbaud Index of Charitable Giving, Longfield notes that the improvements and increases in 2012 have been getting smaller and smaller each month—to the point that overall giving was essentially flat in May, and increased just 1.6 percent in June. “Between those drops and inflation, we’re basically at the same level of giving as we were last year at this time.”