More Family Firms Make Philanthropy Their Business - NYTimes.com: amily-owned companies are increasingly making philanthropy a cornerstone of their business model, according to Betsy Brill, president of Strategic Philanthropy, a Chicago-based firm that advises donors and their legal and financial advisers.
“Businesses that are owned or controlled by families are using philanthropy as part of a business strategy and aligning the family’s core values with the company’s,” Ms. Brill said. “It makes sense and can also be extremely beneficial to business objectives such as attracting and retaining great employees and improving the company’s reputation as a good corporate citizen with its customers, community and vendors and suppliers.”
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