Wednesday, January 30, 2013
Take Control of the Message through a Media Frame: A Case Study in Cooperative Recasting - NPQ - Nonprofit Quarterly
Take Control of the Message through a Media Frame: A Case Study in Cooperative Recasting - NPQ - Nonprofit Quarterly: Many groups are interested in convening colleagues to build an online hub of shared resources that will get members “on message,” but few invest the necessary time, energy, and financial resources to have an impact. Reflecting on their work over the past four years, the Security and Rights Collaborative, a Proteus Fund initiative, recently released a report, “Building a Field-Wide Communications Hub: Lessons Learned,” describing how a network of organizations concerned about Islamophobia went about reframing the public discourse on the “war on terror” and progressive national security policy. The report makes for an outstanding case study for any organization seeking to impact the national dialogue and public policy by engaging a cohort of nonprofits.