Donor Data Doesn’t Mean A Thing | The NonProfit Times

Donor Data Doesn’t Mean A Thing | The NonProfit Times: Donor Data Doesn’t Mean A Thing
By The NonProfit Times - May 14, 2013

If you measure everything then you’re measuring nothing, and if you have more than five priorities, then you have no priorities. That was the message Amith Nagarajan of Aptify brought to a discussion during the recent Association of Fundraising Professionals (AFP) International Conference on Fundraising