What’s Next for Corporate Philanthropy? Expertise, Not Money | The Exchange - Yahoo! Finance

What’s Next for Corporate Philanthropy? Expertise, Not Money | The Exchange - Yahoo! Finance: Corporate philanthropy was once defined by the checks a company wrote to charities. But money, while critical, is only one of many assets a company can bring to bear – and often times, it is far less powerful than the skills and capabilities that companies can draw from their business operations and apply to solving big social challenges. That is why increasingly global corporations are rethinking their approach to corporate responsibility, evolving toward a model in which traditional donations are supplemented by innovative programs and initiatives that tap into the core strengths of the business.