Marketing Vs. Fundraising: Which Is It? | The NonProfit Times: Though “online equals marketing, offline equals development” is a bit too simplistic of a breakdown for the American Red Cross, donors still go into different silos, and the organization is trying to change that. The organization is now trying to put all donors, no matter their origin, into the same bucket.
It goes back to revenue, money in. When marketing and advancement departments both solicit gifts, it can be hard to mark down on the balance sheet exactly what is marketing revenue and what is fundraising revenue.
No comments:
Post a Comment