The AFP Blog: Benchmark Your Results as Fundraising Slowly Improves: n our 24/7, news-and-opinion-driven world, data is ultimately what we need. Data about how our organization is faring—and how others are faring in comparison—is key to making informed decisions—about what fundraising methods to use, which donors to focus on and how to spend our precious resources.
That’s why if we have access to data and benchmarking tools, we need to use them. Enter the Fundraising Effectiveness Project
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