Friday, January 31, 2014
The Controversy Bubbles Over: ScarJo Quits Oxfam for West Bank’s SodaStream - NPQ - Nonprofit Quarterly
The Controversy Bubbles Over: ScarJo Quits Oxfam for West Bank’s SodaStream - NPQ - Nonprofit Quarterly: magine you’re Scarlett Johansson, a talented movie star. You reportedly earned a record $20 million for your appearance in the upcoming Avengers 2, topping the previous single-film high payment for an actress ($19 million for Angelina Jolie in The Tourist). A website that monitors and reports on celebrity wealth estimated your 2012 net worth at $60 million, not just from films, but also endorsement deals with L’Oreal ($3m a year), Calvin Klein ($1m a year), Reebok, Dolce & Gabbana, and Louis Vuitton. In fact, a lot of your income has been from endorsement deals—including a deal with SodaStream, the home carbonated soda maker with a factory in an Israeli settlement on the occupied West Bank. Your SodaStream commercial, to be aired during the Super Bowl, is already in the can and is considered vital to the Israeli soda-making firm, whose business performance in the U.S. has been lackluster.