Friday, March 21, 2014

Duke Haddad - March Madness Brackets for Fundraisers : FundRaising Success

Duke Haddad - March Madness Brackets for Fundraisers : FundRaising Success: Have you ever thought of how you could relate this concept to your fundraising program?

Think of walking into your development conference room with a large bracket on the wall facing you. You see 68 donor prospects on the board. The ultimate goal of this process is to move these prospects in such a way to maximize their time, talent and treasure for the benefit of the organization you serve. These prospects are chosen through research. Some are picked via their online or direct-mail activity. Others are picked through special events, grant potential, net worth ability, linkage plus ability and interest. Still others are chosen through major-gift history, planned-giving intentions and other possibilities.

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