Fundraising, Part 8: United Way diversifies � Philanthropy North Carolina: ith growth in fundraising accelerating only modestly in recent years, United Way has been diversifying its fundraising and focusing on its impact, says Sherrie Brach, executive vice president of investor relations at United Way Worldwide.
That strategy has included targeting women, young professionals and major donors, engaging workplace donors as volunteers, focusing on solving community problems, and “productizing” priority community initiatives to generate new investment opportunities for individuals, corporations and foundations, Brach says.
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