How Not to Muddle the Middle�|�Gary Laermer

How Not to Muddle the Middle�|�Gary Laermer: In the non-profit world, big scores -- or the biggest donors -- get major attention, as they deserve. Another key to success, however, is building capacity to steward the vitally important and often-overlooked group in the middle. In reality, donors who give moderate amounts on a steady basis are the lifeblood of the philanthropic world. They are the ones who sustain organizations through ups and downs, and the ones who are most likely to proselytize about a group's core mission. Take a look at the lifetime giving of mid-level donors to see their real value.