Good Works Co. - What Does Your Legacy Prospect Want?

Good Works Co. - What Does Your Legacy Prospect Want?: But this time, I’m going to step aside and give the platform to someone who deserves to be listened to more carefully – and much more often. That person is your donor.

For eleven years now, I’ve been listening very carefully to donors from all types of charities and sectors talk about how they want to communicate with you about legacy giving. The first – and most important – point is that they’re absolutely open to having the legacy conversation.