Is It Time for a Murder Board?

Is It Time for a Murder Board?: Do you just stand there waiting for the bus to hit you, or is there something you can do?

There is. It's what presidential debate teams, CEOs with oil spills, and appointees with Senate confirmations do. It's called a murder board, and you don't need to be a pro to do it pretty well for yourself, with the help of your staff.

Hopefully you've already got a media crisis plan in place; that's the first step. You need one because things might still go south even with good preparation.