How to: Legacies 101 | Agents of Good: To date, we have had a look at Direct Mail 101, Thank you letters 101, Newsletters 101 and today Rory Green will take us through Legacies 101. We both want to send our massive hugs and appreciation to two incredible Canadian fundraisers, Fraser Green and David Love. These are two guys who know how to tell amazing stories that move your donors to do incredible things and both are personal inspirations and guides in our work. Thanks for your help in the development of this piece David and Fraser.
So let’s get to it – take it away Rory:
Legacy giving is one of my favorite forms of philanthropy. I think it is incredibly beautiful when your last act on earth will be one of giving to others. It makes me think of one of my all time favorite quotes:
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