4 Elements of Successful Crowdfunding Drawn from Digital Marketing - NPQ - Nonprofit Quarterly: Rob Wu of CauseVox has written a simple yet brilliant post about what crowdfunding can learn from digital marketing. He believes that crowdfunding “is disrupting how donors want to give and shifting their preferences fundamentally. As a nonprofit, you have to change your approach to online fundraising just to keep up.”
He thinks that some of the necessary ingredients for digital marketing also apply to crowdfunding. Those ingredients include:
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