The Making of a Prospect - NPQ - Nonprofit Quarterly

The Making of a Prospect - NPQ - Nonprofit Quarterly: Consider the term “prospect”: A fundraiser’s understanding of this word’s meaning can have a tangible impact on the accuracy of his or her financial projections and even on an organization’s bottom line. Most fundraisers classify the people from whom they hope to raise money into two categories: potential donors and donors. Traditionally, potential donors are known as prospects. However, Joyaux provides us with a predicate stage that exists in the field of development—“suspect.” Suspects are people “whose interests and actions suggest a possible inclination…toward your organization’s cause.”