The icing on your appeals program - Information, research and resources for fundraisers and their leaders: I’m no Nostradamus, but I do know these two things happen every single year. Which is why the lack of planning some fundraisers undertake staggers me, furiously running around just weeks and even days before their biggest appeal should land in mailboxes.
Part of me thinks for many it’s a reflection of the boredom and staleness of their appeals/direct mail program. It’s like that old ornament sitting on your mantelpiece—it’s been there forever and does a job, but it doesn’t particularly excite you.
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