Branding Won’t Stifle City Harvest’s Creativity | The NonProfit TimesThe NonProfit Times

Branding Won’t Stifle City Harvest’s Creativity | The NonProfit TimesThe NonProfit Times: Branding Won’t Stifle City Harvest’s Creativity
By The NonProfit Times - August 12, 2014

At City Harvest in New York City, “Brand is sacred,” said Vice President of Marketing Heather Wallace. “A strong brand is the foundation for everything at City Harvest. It creates legitimacy.”

Branding comes down to efficiency, said Gary Laermer, chief branding officer for the YMCA New York City. If the branding is off, he said, “Positioning, fundraising and engagement just doesn’t line up. It may be close, but either you’re in the middle or working three times as hard