One Word is Costing Your Fundraising Effort a Fortune | Michael Rosen Says...: "If you’re like most nonprofit development professionals, you’re doing it. You’re using one particular word in your fundraising effort that is costing your nonprofit organization a fortune.
I have the research that proves it.
If you talk with prospects about and ask them for a “bequest” commitment, you’re leaving enormous sums of money on the table"
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