Poor customer service at charities 'a key reason for high attrition rates'

Poor customer service at charities 'a key reason for high attrition rates': "Charities need to stop believing that increasing loyalty engagement with donors will reduce attrition rates and instead focus on improving customer service when people contact the charity, according to a new paper from Donor Voice.

The experience and relationship management company has published a paper titled Donor Churn – How to stop it before it starts and why current approaches prevent this from happening."



'via Blog this'