Friday, January 30, 2015

Man v dog: which charity campaign would you donate to? | Voluntary Sector Network | The Guardian

Man v dog: which charity campaign would you donate to? | Voluntary Sector Network | The Guardian: "The details: It is a online advertising campaign for Harrison’s Fund – a small charity that is raising money to fund research into Duchenne muscular dystrophy. The online version consists of two adverts – one of a child and one of a dog, both with the text “Would you give £5 to save Harrison from a slow, painful death?” Both images, which featured on MSN.co.uk earlier this month, link to Harrison’s Fund’s website, explaining what the cause is and the purpose of the campaign. The charity will track which image generates more click-through and will release the data soon. "



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