Wednesday, January 14, 2015

The Nonprofit Marketing Blog

The Nonprofit Marketing Blog: "Wine and cheese tastings. Fancy dinners. Receptions. What do all these events have in common? They are generic. Any nonprofit can host these events. They are not special to your donors. They are not especially meaningful. To paraphrase Lynne Wester, The Donor Relations Guru, in our popular Nonprofit 911 webinar:  Donors gave you money. They can buy themselves dinner. Hosting an event to honor and recognize your donors is good practice, but make sure that the face to face experience you give them is unique to your organization."



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