Tuesday, January 13, 2015

To Grow, One Association Focused On Value Instead of Milestones: Associations Now

To Grow, One Association Focused On Value Instead of Milestones: Associations Now: "So how’d they do it? Three years ago, shortly after Stuart Binstock was tapped as CFMA’s new president and CEO, the organization made a significant change to its strategic plan: Leadership agreed to remove membership growth as a priority, deciding to focus instead on delivering greater member value."



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