A surprising tweak to increase donor retention | FundraisingCoach.com: " The webinar was presented by the legendary fundraiser Ken Burnett. He was talking about how effective stories can be in the answering the donor's question, "Did my gift make a difference?"
Then he dropped a bombshell: Ken said that when a donor makes a gift, the need to know "Did my gift make a difference?" is almost instantaneous! When it comes to answering that question, 2 weeks is too slow. It is almost like donors get "buyers remorse," that feeling of let-down we experience after making a big purchase. Apparently donors seem to get that after making a gift."
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