Mailers Play The Match Game To Boost Response - The NonProfit TimesThe NonProfit Times

Mailers Play The Match Game To Boost Response - The NonProfit TimesThe NonProfit Times: "Mailers Play The Match Game To Boost Response
By Richard H. Levey - February 20, 2015
What’s in a name? A 22-percent increase in donations, based on a direct mail test, is the answer.

TechnoServe offers capitalism-based poverty-reduction assistance to people in developing countries. When its leadership wanted to increase its unrestricted funds, the Bill & Melinda Gates Foundation offered an asset at least as valuable as cash: The right to use the foundation’s name in a donor-match mailer."



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