Getting value from your blog (#2): An alternative to the news media | Rob Cottingham | LinkedIn: "That's where your blog comes in. Your reflections on a news story that affects your organization can fit in perfectly. So can an anecdote about how customers are finding a new use for your product, or a behind-the-scenes look at how you're taking extraordinary steps to fill orders despite, say, a weather crisis."
'via Blog this'
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