What Nonprofit PR Pros Can Learn From Bob Dylan | Peter Panepento | LinkedIn: "Today’s nonprofit communications teams should instead be thinking about how they can be speaking to the people they most want to reach — whether those people are reporters, potential donors, or activists.
I recently challenged nonprofit communicators to stop approaching media relations like they did in 2007. Today, I’d like to share some suggestions on how your organization can approach its media relations in a more engaging way."
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